About Blue Nile, Inc. Blue Nile, Inc. is a leading online jeweler. The company offers a smarter way to buy engagement rings, wedding rings, and fine jewelry by providing in-depth educational materials and unique online tools that place consumers in control RAPAPORT Blue Nile is being challenged by rising diamond prices, forcing the online jeweler to seek out growth in other areas. As diamond prices rise, eroding Blue Nile’s competitive advantage that its lower online prices offer, consumers will The company has a pan-India jewellery retail chain with a focus on diamond and gold jewellery. It went public a little over two years ago. PC Jeweller currently has more than 50 showrooms across 42 cities in 17 states. On the other hand, Blue Nile (founded Online jewelry retailer Blue Nile (NASDAQ: NILE ) today posted fourth-quarter earnings results that covered the critical holiday shopping season. The announcement didn't provide much good news for investors looking for a rebound in the business. Diamond seller, Blue Nile (NASDAQ:NILE), is in the business of turning romance into cold, hard cash. As if that isn't tough enough, the Seattle, Wash. diamond and jewelry retailer is selling online. While the company's courtship of customers is getting .
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